Working parents who lose Saturday to the laundry pile. Shift workers (nurses, doctors, hospitality) whose schedules don't line up with daylight drying time. Older residents who'd prefer not to lift heavy laundry baskets up and down stairs. Apartment residents without their own machines or with shared communal laundries they don't want to queue at.
Same per-load pricing as commercial customers — no household premium. Most households we work with run 5 loads weekly when you add up uniforms, kids' clothing, sports kit, sheets, bath towels and hand towels — that's $135 ex-GST with the automatic 5% volume discount applied, landing at $128.25 ex + GST = $141.08 inc per pickup (saves you about $7.40 a week vs no discount). Smaller households (singles, couples) often sit at 2-3 loads ($66-$93.50 inc). Big after-holiday catch-up weeks can run 6-7 loads and trigger the 5% discount automatically.